Hawaiʻi – October 01, 2025 — Angela Lee Pucci, six-time MMA World Champion, Founder of Fightstory and Co-Founder of United BJJ Hawaii, launches United We Fight in partnership with local brands In4mation and Waiākea. Fightstory aims to destigmatize mental health challenges within the fight community and raise vital funds to provide resources that were made by fighters, for fighters.
Earlier this year, Angela and Fightstory announced a partnership with the UFC, the world’s largest mixed-martial arts organization, furthering the goal of normalizing the conversation around mental health and wellness in combat sports and helping to provide wider access to Fightstory’s Mental Fight Kit. The Mental Fight Kit is a first-of-its-kind resource that provides people with science-backed, storytelling-driven tools for mindset resilience, emotional wellness, and culturally relevant support to combat athletes and underserved communities.
United We Fight continues Angela’s work in this arena. The campaign brings together partners from three different worlds who share island roots, a commitment of caring for the community and hopes of inspiring a more sustainable, healthier world.
In4mation was founded in 2002 by a group of friends who connected via skateboarding and the clothing industry. In the time since, they’ve grown from a small, local brand into an internationally known name having partnered with Stussy, Vans, and Albino & Preto. Earlier this year, in partnership with Waiākea Hawaiian Volcanic Beverages, they launched the Collabs with Purpose series. Waiākea, a certified B-Corp from Hilo, is known for its sustainability initiatives and giving back through its non-profit Kōkua Initiative.
For Angela, who is also the official Waiākea Kōkua Ambassador, the collaboration between the partners flowed naturally. The campaign is highlighted by a limited-edition merch capsule created by In4mation, and features the powerful symbols of the Hyena (representing loyalty and resilience) and the Moth (symbolic of transformation and inner healing).
The drop will launch online on October 10, World Mental Health Day. People on O‘ahu will have the opportunity to join a community event the following day on October 11, hosted by United BJJ Hawaii, with a pop-up by In4mation and Waiākea. Proceeds from the capsule will be donated directly to Fightstory.
“In the fight world, we are conditioned to show physical strength, but the battles that we all can face within—the mental and emotional struggles—are often fought in the shadows,” said Angela. “United We Fight is our commitment to shining light on those unseen battles. Through this partnership with Fightstory, United BJJ, In4mation, Waiākea and the Kōkua Initiative, we are creating awareness that no one has to fight alone because there is a compassionate community in our corner.”
Join the Fight
- Shop the Capsule: The limited-edition United We Fight streetwear collection drops on World Mental Health Day, Friday, October 10, online at in4mation.co.
- Show Up: Join the community on Saturday, October 11, at United BJJ Hawaii for an open-mat session, a “talk story” community session, and a pop-up event featuring In4mation and Waiākea.
Proceeds from all purchases and donations will ensure the Mental Fight Kit is accessible to fighters worldwide, valuing mental health as much as physical strength.
About Angela Lee Pucci
Angela Lee Pucci is a powerhouse in the world of combat sports and beyond. Best known for her record-breaking achievements as a 6× MMA World Champion, Angela earned the nickname “Unstoppable” for her dominance in the cage and her relentless pursuit of excellence. As the youngest MMA World Champion in history, Angela shattered barriers and redefined what’s possible for women in mixed martial arts, becoming the first-ever female champion in ONE Championship.
About Fightstory
Founded by Angela Lee Pucci, Fightstory is a non-profit organization dedicated to advancing mental and physical wellness for fighters and underserved communities through education, resources, and storytelling.
About In4mation
In4mation is a Hawaiʻi-born, globally recognized street and skate brand known for its distinctive design language, community-driven collaborations, and island roots. Its Collabs with Purpose series connects creative expression with social good.
About Waiākea
Waiākea Hawaiian Volcanic Beverages is a Certified B-Corporation from Hilo, Hawaiʻi, known for its commitment to sustainability and positive community impact through its Kōkua Initiative, supporting education, ʻāina-based conservation, and vulnerable communities across the islands.
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